EXECUTIVE WOMEN’S CLUB LOGO

The Executive Women’s Club wanted a new logo that utilized the EWC acronym and asked that it have a professional, yet friendly feel. The use of a rounded serif font with contrasting weights helped achieve a classy look while lowercase letters make it approachable. The overlapping letters of different sizes convey diversity and transparency while the emphasis on the letter W draws focus to EWC’s commitment to supporting women in all stages of their personal and professional lives.