HUMAN DIMENSION LEADERSHIP CONSULTING (HDLC) LOGO
We created this logo for HDLC in an effort to convey the unique product they offer business leaders. Human Dimension Leadership Consulting provides leadership training by way of “staff rides” which are a historical study of a campaign or battle that envisions a systematic preliminary study phase, an extensive field study phase on the actual historic site, and an integration phase to capture the lessons derived from each. The client asked that the logo not use battlefield or military imagery, but wanted to incorporate the human element along with symbolism conveying a journey or direction. The negative space between the letters H and D create the human element which also stands for leadership. The red arrow in the C represents a compass pointing in a forward direction.