RED CEDAR NETWORKS IDENTITY
The Red Cedar Networks identity was created to bring a clean, modern and fresh look to a logo that had become dated. The client also expressed concern that some people thought the original logo looked like a Christmas tree. The concept behind the new logo was to use a computer arrow image that, when duplicated, represented a forest with the red cedar front and center– “standing tall in small business” (as the tagline states). We removed all traces of green and instead brought in a more neutral supporting color.